MÉXICO DE MI VIDA

A World Cup campaign for FMF and the Mexican National Team. We called it “México de mi vida.” Two main films led the campaign.

“Pacto” & “Herencia”. The goal was simple yet enormous: rebuild the bond between fans and players before the World Cup even began.

Two days before the World Cup, “Herencia” reminded Mexico why they love El Tri and how that love never dies, it just passes on. The internet talked. The media talked. Fans cried.

We forged an unbreakable bond between fans and players. A face-to-face promise to give it all from the pitch, from the stands. The pact spread across every screen and feed, reminding Mexicans we are all playing.